"Coaching hasn't happened unless there's been a shift in thinking and therefore behaviour".

Martin Goodyer

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The International Academy for Business Coaching and Training

International member of the Association for Coaching

Now available on Amazon - search for MARTIN GOODYER

‘How to be a Great Coach’

Brilliant Coaching Conversations

Martin Goodyer is a global leader in professional business coaching. From bases in the UK and Tenerife he coaches internationally working with C-suite clients in Europe, Asia and the Americas. He teaches professional coaching skills at the highest level and is actively involved in cutting edge academic research into the effects and results of behavioural change coaching.

How to be a Great Coach; Brilliant Coaching Conversations’ is the first in the new ‘How to be a Great Coach’ series by Martin Goodyer.

How to be a Great Coach does what it says on the cover. It is easy to read, simple to apply and difficult to put down

'How to be a Great Coach; Brilliant Coaching Conversations'

What they are and how to have them

Learn to coach and BE coached as you read!

Martin Goodyer is a well known voice in the world of coaching. From on screen TV coaching, regular live radio interviews and numerous articles he's been spreading the word about the power of coaching to change lives for the better, for years. These are his answers to frequently asked questions:

This is your first book on coaching, so why now, and why has it taken so long?

"I wanted to write a different book and not one that either preached about the virtues of coaching or was a turgid text book. This book is a conversation. It coaches the reader as well as explains how and why coaching works. As for why it's taken so long, quite simply because I know that people don't want to buy ideas , they want to buy genuine experience."

Who is the book for?

"It's for anyone who ever has a conversation with the intent of helping someone else. Apparently there are now in excess of 47,500 people claiming to be professional 'Coaches' globally. That may sound like plenty enough but out of more than 7.1 billion people on the planet it's a pitifully small number. To be able to coach someone effectively is to be able to make it easy for them to improve their performance at anything. Work, parenting, relationships, hobbies, absolutely anything. This book brings coaching to life. It's not a traditional 'how to' book in the sense that it simply tells you what to do. Instead it's a conversation between a representative of you, the reader, and me the experienced coach, about what to do and when to do it. Everyone has the potential to turn an ordinary interaction into a brilliant coaching conversation.  I don't think there are anywhere near enough people using simple and effective coaching skills, and this book is a great place to start, for anyone and everyone"

What's unique about this book?

"Isn't it true that most of us like to eavesdrop, and that we all like a good story? So this book combines the best features of both. It's a chance to 'listen in' on a conversation between someone who is slightly sceptical about this 'coaching thing', and an enthusiastic and knowledgeable expert doing his best to explain how and why the skill is so valuable. It's also packed with vignettes from other coaching conversations, some of which are both disastrous and cringe worthy, and others that are particularly insightful."

Why should anyone buy this book?

"Just ask yourself a question: At work, at home or in any other aspect of life, do I always succeed in helping someone do whatever they need to do, even when they already know that they need to change? If the answer is yes, then write your own book because I for one would like to read it! If the answer is no, or not always, then this has been written for you."

Where can I buy it?

'How to be a Great Coach; Brilliant Coaching Conversations' is on sale at Amazon in both a paperback and Kindle version for £12.99 www.Amazon.co.uk search for Martin Goodyer

For more details and an interview with Martin Goodyer - call 0044 7768232 718 or email martin@iabct.org @martingoodyer #greatcoach



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