"Coaching hasn't happened unless there's been a shift in thinking and therefore behaviour".

Martin Goodyer

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How to be a Great Coach: Brilliant Coaching Conversations

What they are and how to have them - an essential coaching guide

The book is a collection of coaching conversation vignettes, unwrapped and explained in the form of a conversation between the author and reader. Drawn from three decades of management and professional coaching experience, the author provides examples of effective coaching conversations and the models that underpin them, as well as examples of the mistakes that can be avoided. Published by the iABCt (International Academy for Business Coaching and Training) this is an essential element of course material for all iABCt professional coaching courses.

Genuine expertise from a genuine expert”

Best selling author of 7lbs in 7 days

Jason Vale

A book every aspiring coach should read”

Mike Pagan

Productivity Expert & Author of ‘Faff: The false art of feeling fulfilled’

“Loved it! Can’t wait for the next one” Julie - newly qualified coach

“Fabulous and exactly what I needed as an introduction to coaching” Charlotte - Management Trainee

“Clearly written by someone who has been there and done it” Jeremy - Professional Coaching Graduate

“Very helpful and easy to read - one of the most useful coaching books I’ve read” Jane - HR Consultant

How to be a Great Coach appeals to anyone interested in coaching or in becoming a coach:

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First in the ‘How to be a Great Coach’ series by Martin Goodyer